Should the government include physical activity calorie equivalent (PACE) labelling on food and drinks to decrease excessive calorie consumption?

This public lecture was delivered by Professor Amanda Daley, Professor of Behavioural Medicine at Loughborough University, in September 2021. The talk discussed the role of food labelling in helping the public to choose healthy food, with a particular focus on the usefulness of physical activity calorie equivalent (PACE) food labelling.

PACE labelling provides information about the amount of physical activity it takes to expend the calories in food. The advantages and potential disadvantages of PACE food labelling were also presented. The impact that PACE labelling might have on helping the public to manage their weight was explored.

Amanda is a Professor of Behavioural Medicine and an NIHR Research Professor in Public Health. She is also the Director of the Centre for Lifestyle Medicine and Behaviour (CLiMB) at Loughborough University. The aim of this Centre is to evaluate innovative health behaviour interventions and policies to prevent and treat chronic diseases, with the overall ambition of helping the public to live long, healthy and happy lives.

Amanda is the chief investigator on several on-going trials that are examining the effectiveness of public health based physical activity and weight management interventions in general practice and community settings. She is also leading a programme of research that is investigate the usefulness of physical activity calorie equivalent (PACE) food labelling in different settings. Amanda’s work has featured in journals such as the BMJ and Lancet. She has published more than 140 papers and is a panel member for the Yorkshire Cancer Research Board. Amanda works closely with public health organisations, NHS, media organisations, and other stakeholders.

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