The Black Swimming Association (BSA) has launched #OurSwimStory – an industry pioneering research project, aimed at exploring the barriers that Black and Asian communities face when it comes to participating and engaging in the world of swimming and aquatics.
#OurSwimStory aims to explore why Black and Asian communities are put off from swimming, with Sport England figures showing that 95% of Black adults and 80% of Black children do not swim, similarly 93% of Asian adults and 78% of Asian children.
The BSA has commissioned AKD Solutions – a renowned consultancy with proven expertise with ethnically diverse communities, and advisor to national governing bodies – to conduct the research, with AKD seeking to engage 1,400 respondents in seven locations across England and Wales on a range of topics.